Online Communications Specialist

The American Civil Liberties Union of Washington (ACLU-WA) is seeking an Online Communications Specialist. The Online Communications Specialist is directly supervised by the Communications Director and is responsible for our online communications strategy, execution, and evaluation. This includes management of our website content, e-mail advocacy and marketing efforts, and social media presence.
 
Overview
The ACLU of Washington is a leader among state affiliates of the American Civil Liberties Union, the country's premier guardian of liberty. We work in courts, legislatures, and communities to protect and extend American rights to freedom, fairness and equality. The ACLU is both nonprofit and nonpartisan.
 
The ACLU-WA’s staff of 40+ employees and numerous volunteers work in a fast-paced, friendly and professional office in downtown Seattle. We are supported by more than 80,000 members, activists, and donors.
 
The ACLU is an equal opportunity employer. We value a diverse workforce and an inclusive culture.  The ACLU encourages applications from all qualified individuals without regard to race, color, religion, sexual orientation, gender, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, socio-economic circumstance, or record of arrest or conviction.
 
PRIMARY RESPONSIBILITIES
  • Collaborate with communications and program staff to identify high-impact opportunities to increase the visibility of our advocacy, programmatic and legislative work, and to generate social media audience, email list, and fundraising growth. Execute campaigns and leverage insights from analytics to inform strategic planning.
  • Collaborate on the development of strategic communications plans.
  • Plan and execute email activism and marketing campaigns. Collaborate with the ACLU national office on email calendar and collaborative campaigns.
  • Maintain ACLU-WA’s presence and profiles across primary social media channels. Write and edit social posts and campaign content; help maintain the publishing calendar and schedule posts. Develop advertising campaigns and content for Facebook, Instagram, and Twitter.
  • Manage content on the ACLU-WA website and related microsites. Create, post, remove, and update content; manage a content review calendar and collaborate on an editorial calendar. Work with communications and program staff to generate and promote new content to further organizational priorities and to take advantage of opportunities.
  • Test and improve website search engine optimization (SEO) and user experience. Evaluate and edit content and user experience for SEO.
  • Produce and publish off-hours content for special events or breaking news moments.
  • Track and monitor the success of social media and online engagement initiatives. Develop reports and narrative for staff on ACLU-WA’s online communications metrics and analytics.
  • Serve as project specialist and primary point of contact for online communications vendors, developers, and volunteers.
QUALIFICATIONS
  • A minimum of three years’ related experience in digital communications is required.
  • Experience writing and editing persuasive online content; familiarity with a broad range of web, SEO, e-mail marketing, and social media strategies.
  • Experience with Drupal or another CMS, enterprise e-mail marketing tools, and social media management and analytics tools.
  • Experience in planning and executing online advocacy campaigns.
  • Experience working with and communicating to diverse constituencies.
  • Excellent verbal, writing and interpersonal communications skills; strong attention to detail, ability to write and deliver work product under deadlines, and commitment to high quality standards.
  • Experience creating and editing multimedia content using Adobe Creative Suite.
  • Ability to learn new platforms and adapt quickly to changing trends in online communication.
  • Ability to supervise volunteers and work cooperatively with others.
  • A commitment to advance racial justice, both internally in our organization and externally in the communities that we serve.
  • A commitment to diversity within the office; a personal approach that values the individual and respects differences of race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability, and socio-economic circumstance.
  • An understanding of and enthusiasm for civil liberties and civil rights.
  • Proficiency in a language other than English spoken by the communities we serve is a plus (examples are Spanish, Chinese, Korean, Vietnamese, Somali, Arabic, Tagalog, and others).
This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. The ACLU reserves the right to change the description and/or posting at any time without advance notice. This position is “exempt” under the Fair Labor Standards Act.

COMPENSATION AND BENEFITS
Salary is based on experience and qualifications. Benefits include three weeks of vacation to start, medical and disability insurance, a retirement plan, and an ORCA card.
 
APPLICATION PROCEDURE
To apply, email a letter of application and resume to Jobs@aclu-wa.org and include in the subject line of the email:  your last name and Online Communications Specialist. In your letter, please indicate where you learned of the posting. Applications will be accepted until the position is filled, at which time the job announcement will be removed from our website at www.aclu-wa.org/careers
 
The ACLU of Washington comprises two separate corporate entities, the American Civil Liberties Union of Washington, Inc. and the American Civil Liberties Union of Washington Foundation. The two corporations share the same overall mission, office space, and employees. This job posting refers collectively to the two organizations under the name “ACLU of Washington.”